Category Archives: iOS

ChatGPT vs. Deepseek: Which is Better for Privacy?

There’s no doubt that AI-powered tools have revolutionized how we work.

It’s even changed how we see the world. With the release of ChatGPT, AI became a subject that was discussed at the dinner table.

Business leaders and individuals alike are experimenting with AI apps and rushing to determine how they can integrate them into their organizations and their workflows. Nevertheless, in this rush to keep up with the times, we mustn’t let online privacy become an afterthought.

Competition Leads to Better Privacy

ChatGPT may have set the bar, but contenders like Deepseek have proven that anything can happen in the AI space, and it can happen fast.

Deepseek astonished the tech giants with its latest large language models (LLL). AI models such as DeepSeek R1 are comparable with Open Ai’s flagship ChatGPT-4o and Claude Sonnet 3.5.

This competition is not only a pivotal part of the story that will lead to better and better AI, it means more choice for users. Now, privacy-focused individuals can compare the privacy policies of AI apps and make informed decisions about how they use them.

In terms of privacy, ChatGPT and Deepseek have many similarities on the surface. However, as you dig deeper it becomes clear that ChatGPT has put more effort into creating policies and features that give users some level of control over their data.

How ChatGPT and Deepseek are Alike

Before getting into how ChatGPT and Deepseek stack up against each other, it makes sense to start with their similarities.

Both apps are chatbots. It’s a lot like messaging friends with Meta’s Messenger. Only in this case, you’re chatting with AI. Once users type in their questions or explain what they’re looking for, chatbots generate incredibly polished and detailed answers.

Like any apps that require sign-up, both apps collect personal data such as name, email, and phone number. Additionally, technical data such as your IP address as well as usage data such as feature usage are stored.

ChatGPT collects data from user prompts, uploaded files, and conversations. Deepseek collects all the same data in addition to user feedback.

Thus, in terms of input, ChatGPT and Deepseek are identical. The same chat data goes in, but the first crucial factor is to determine how that input is stored, and how it’s potentially used.

Where Your Data Goes

Deepseek’s privacy policy reveals that all user data is stored on secure servers in China. As ChatGPT is a US-based company, it stores user data on US servers.

This means that Deepseek and ChatGPT follow vastly different laws set by the countries they operate in.

Deepseek is subject to the Cybersecurity Law of China (2017) and the Data Security Law (2021). These laws grant the Chinese government access to a wide array of user data.

Data that can be requested and sent to Chinese authorities include sensitive user inputs, conversations, and even login credentials.

For US citizens and other people who live outside of China, this might be concerning because they could be subjected to the surveillance laws of a foreign country.

Controlling Your Data

Deepseek collects more user data than ChatGPT overall.

Any chats you have in Deepseek can be used to train its AI. The app also includes third-party tracking. It collects behavioral analytics, even outside of Deepseek.

To top it off, Deepseek shares data with advertisers, corporate affiliates, and legal entities and there’s no way to opt out as a user.

The data ChatGPT collects isn’t as extensive. Most importantly, it allows people to have control over their data. Functionality is provided so all user data that was collected can be deleted. Additionally, it’s possible to opt out of sharing data to train its AI.

Compliance with the Laws of Foreign Countries

ChatGPT has greater transparency in terms of which laws it is compliant with that originate outside of the US. It explicitly states that it is GDPR and CCPA compliant. GDPR is the EU data protection law and CCPA is the California Consumer Privacy Act.

Deepseek lacks transparency about compliance. Certainly, it follows China’s privacy laws but it can’t be assumed that laws in the US and Europe are followed to the same extent.

Conclusion

By default, AI apps collect user data fairly aggressively. However, Deepseek’s privacy policy reveals that it’s even more hungry for your data than ChatGPT. Deepseek is a ground-breaking AI app, but it has a long way to go in terms of considering the online privacy of its users.

Two notable differences between Deepseek and ChatGPT are the level of control the user has over their data as well as transparency.

ChatGPT offers opportunities to opt out of data collection. Plus, it provides options for removing your data. With Deepseek, the user isn’t’ given tools to manage their data. It isn’t clear whether it’s compliant with laws such as GDPR and CCPA or not.

Is Your Data Safe with AI App Deepseek?

TikTok is the popular app that’s often been cited as a potential threat to the online privacy of Americans. However, there’s a new kid on the block that privacy-focused people should be even more careful with.

It’s a new AI app called Deepseek.

Deepseek is breaking new ground in AI. People are rushing to try it due to the hype on social media and in the headlines. However, privacy experts advise that people should exercise caution when chatting with Deepseek’s AI.

How Deepseek Made Waves

Recently, Deepseek has exploded in popularity. It’s right up there at the very top of the Google Play store at the time of this writing, right along with rival ChatGPT.

Deepseek’s rise was so dramatic that Donald Trump called it a “wake-up call” for US companies that have invested heavily in AI, such as Microsoft, OpenAI, and Nvidia. It sent Nvidia’s stock price plummeting nearly 17% in late January, setting a record for the largest single-day loss in stock market history.

The message the market sent was clear. China is a force to be reckoned with in AI. And moving forward US competitors won’t underestimate companies like Deepseek and Alibaba again.

Investors and businesspeople alike are astonished that Deepseek achieved performance comparable with ChatGPT with only $5.6M in development costs. It took OpenAI over $3B to develop GPT-4.

Diving into Deepseek: How it Works

Deepseek was founded in May 2023, and in 2025 it reached the limelight. This surge in popularity was largely due to Its newest large language models. DeepSeek-V3 and DeepSeek-R1 are revolutionary in their efficiency and cost-effectiveness.

DeepSeek-V3 is a general-purpose model that’s trained to answer the user’s questions. DeepSeek-R1 can question itself. It’s geared towards advanced reasoning tasks and deep thinking.

If you’ve ever used ChatGPT you know what to expect in terms of how you interact with Deepseek’s AI. It’s essentially a chat interface not much different from Meta’s Messenger, only with AI on the other end generating detailed and polished replies. Simply type in your question or specify what information you’re looking for.

The Data Deepseek Collects About You

So, what exactly does Deepseek collect about its users?

The personal data you share during sign-up as well as “text or audio input, prompt, uploaded files, feedback, chat history,” may be collected and stored by the company.

Additionally, when you contact Deepseek it can “collect the information you send us, such as proof of identity or age, feedback or inquiries about your use of the Service or information about possible violations of our Terms of Service (our “Terms”) or other policies.”

Certain data is collected automatically. Technical information such as your IP address and operating system are stored. Deepseek maintains a list of devices that you use to access the app so that all of them are associated with your account. This is common as it allows tech companies to deal with people who abuse their services.

The next part is a little strange at first glance. The app automatically gathers “keystroke patterns or rhythms.” This could be a way to identify bots so they can potentially be blocked from using Deepseek’s services.

To China or Not to China

Some people don’t see a big difference between Deepseek and other AI apps like ChatGPT in terms of privacy. Both Deepseek and ChatGPT may store what’s said during chat sessions.

The key difference to consider is ChatGPT is operated by a US company while Deepseek is based in China. So, the data that’s collected about you by Deepseek is stored on secure servers in China.

Even if one concludes that ChatGPT and Deepseek operate similarly as a company, it isn’t the company itself that’s in question. The political landscape is vastly different in China. And the governments in the US and China have values that couldn’t be more distinct.

As an American, when you use ChatGPT your data remains in America. When you use Deepseek your data is collected by a foreign company that must abide by laws of the land. Unlikely or not, many Americans aren’t comfortable with the idea of a foreign government probing companies like Deepseek for information about US citizens.

Information to Avoid Sharing with Deepseek

If you decide to try out Deepseek, proceed with caution. Avoid sharing information about yourself or about your loved ones that you consider private. Think twice about sharing media such as audio or images that reveal information that you wouldn’t be comfortable with distributing online.

A good rule of thumb is if you wouldn’t post it on Facebook or Instagram you shouldn’t share it with Deepseek. Keep in mind that anything you type in the app could theoretically be stored on servers in China for years.

Conclusion

Hot apps like Deepseek often incite a feeling of missing out. When it seems like everybody knows all about it and you haven’t even created an account, it’s normal to want to catch up to the crowd.

All popular AI apps have privacy implications to be aware of, but since Deepseek is based outside the US, there’s a whole other layer to consider.

Social Media Isn’t Safe and McAfee Has a Solution

As the way we use the internet evolves, so do the tactics of hackers and scammers. More and more, social media is becoming the preferred channel for the bad guys.

It’s a goldmine for them because it’s where the eyeballs are at. As of 2024, there are over 5 billion social media users in the world. On average, people spend 2 hours and 23 minutes on social media apps per day.

Security software suites protect you from the type of threats that have been around for many years such as phishing and scam websites. Protecting people on social media has been a blind spot for software developers.

It’s only recently that companies like McAfee have stepped up their games and offered a solution developed to deal with the pitfalls of social media specifically.

As the name implies, their Social Privacy Manager allows users to adjust their privacy settings for the social media apps they use in one place. This keeps their private information out of the wrong hands. It’s a proactive approach, and a step forward for making online privacy accessible.

It won’t protect users from scams and deceptive content that continue to be a widespread problem on social media. Only awareness and continued education can boost one’s safety in this regard.

Security Software is Adapting

Big tech companies have given people the tools to manage their online privacy, but the reality is not enough people are taking advantage of them.

If you use Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube, that’s five places to adjust privacy settings alone.

Additionally, apps change their menus to manage privacy settings all the time. You can start following a guide online to tweak your privacy and find that how they’ve organized and labeled the options has shifted.

McAfee’s idea to simplify changing privacy settings by giving people presets and the ability to make changes across many apps at a time solves a timely challenge for people who value online privacy.

McAfee’s Social Privacy Manager: The Start of Something Big?

Nearly everybody uses smartphones and social media, but most people aren’t geeks when it comes to configuring their social media apps.

The reality is maintaining better online privacy needs to be easy, or most people won’t find the time for it. Although people have mastered the basic functions of apps, privacy settings are known territory for many.

There isn’t one approach to privacy for all that’s right for all people. That’s why McAfee allows users to describe their usage, from names ranging from ‘unplugged’ to ‘socializer.’ This allows users to change their privacy settings across platforms with a few clicks so they can quickly get back to being entertained and educated.

To learn more about the features of Social Privacy Manager, see this blog post announcing its release.

Why Cybercrime Growing on Social Media

Apps like Facebook brought social media to the masses many years ago. Why is protecting your privacy and security on social media apps more important now than ever?

In short, cybercriminals have moved with the times.

Practically everyone has an old email address they rarely check.

Why would scammers continue to focus on email when people check apps like Instagram and Facebook several times every day? Users are more likely to engage on their favorite app, whether the content is legitimate or not.

Many have grown accustomed to phishing attempts found in their email inbox, and they’re able to identify shady websites. Spotting attacks on social media isn’t always routine because the bad actors are using new techniques.

Social media was pretty safe in comparison to other online channels in its early days. Thus, a lot of social media users have a false sense of security.

Trust is a Double-Edged Sword

Building an audience online is all about gaining trust.

For big companies like Microsoft and Apple, trust and reputation are the backbone of their business. It’s no different for the public figures you follow on social media. They also realize if they don’t have people’s trust, posting on social media won’t get them anywhere.

Nobody wants to get people’s trust more than scammers. They can cheat their way to it, but can rarely earn trust.

Scammers often pretend to be people you follow and companies you do business with because trust has already been firmly established. Once they have established a phony veneer of legitimacy, some people they reach will put their guard down and fall for their schemes. It’s a numbers game.

Traps to Avoid on Social Media

By familiarizing yourself with common pitfalls on social media you won’t be caught off guard. Education is the first line of defense.

Here are some tactics nefarious social media users have been using in recent years.

Fake Accounts Pretending to be People You Follow

Search for any popular influencer or celebrity on social media and you’ll see a genuine account and under that an avalanche of fake accounts.

Imitators use the same profile pics as the real accounts, have deceptively similar user names, and even repost content pulled from the genuine account.

These doppelgangers will typically follow accounts in an attempt to get a follow back from people who believe it’s the real person.

It isn’t clear what their objectives are at first glance. Fakers commonly send DMs containing scam offers.

Compromised Accounts Posting Scams

Influencers can post scams when their followers least expect it. This happens when an account that has gained a big following and credibility is compromised.

Attackers hijack accounts to spread their scams or endorse products that the real person would never endorse.

Sometimes influencers post content that’s off-beat or out of place when compared with their usual content. However, if a post is suspicious and pushes people to take action quickly, there’s a good chance someone managed to get into their account.

Scammers post salesy messages in this context. They add links to their offer and hope for quick results before the owner of the account discovers the post and removes it.

The Treat of Deepfakes

In the past, seeing was believing. People have used Photoshop to concoct fake images since the early days of the internet, but manipulating video footage required a high degree of skill.

Deepfake technology allows anyone to create fake video footage of influential people saying anything the creator desires. It uses deep learning to study the facial expressions, movements, and speech of its subjects.

The output is convincing on a technical level. However, for now, many of the scammers who leverage deepfakes fail to craft a message that convincingly replicates how the real person would communicate. In short, bad writing and their predatory motives give them away.

Any video that pushes you to take immediate action should be viewed with suspicion whether it’s a deepfake or not. Messages that promise the viewer some type of gain rely on the oldest trick in the book. it if sounds too good to be true, it almost certainly is.

Conclusion

McAfee’s Social Privacy Manager is an important step forward for online privacy. It’s a great idea for people who lack the time or technical chops to tweak their privacy settings on each platform.

Undoubtedly, other software developers will follow their lead.

Still, social media privacy settings alone won’t protect people from scams. Innovations that aid people in spotting bad actors and scams should be developed. If community notes can be added to fake news, so can community-driven warnings that content is believed to be a scam.

The power of community is the best way to keep people safe moving forward. Let’s build upon what’s already there.

Brave Browser vs. Firefox: Which Is Best for Privacy?

First released in 2004, Firefox has long been an alternative for people who want to venture beyond the obvious web browser choices.

Firefox was once a popular browser, but its user base has largely moved on. In 2010, roughly 30% of internet users browsed with Firefox. Today, it’s dropped dramatically to under 3%.

Brave’s market share is much smaller than that with a mere 0.05% using it on desktop.

Right now, the vast majority are satisfied with what Apple, Google, and Microsoft have to offer.

There’s no doubt that Safari, Chrome, and Edge are capable. However, if you’re looking to level up your online privacy one of the first things to consider changing is your web browser. Mainstream browsers have many strengths and advantages, but top-tier privacy generally isn’t one of them.

Both Firefox and Brave put privacy front and center and use it to differentiate themselves from their much larger competitors.

Under the Hood

Before getting into the nitty gritty it’s helpful to know about the foundation these browsers are built on.

Brave is built on Chromium which is Google’s open-source browser. Thus, in terms of the technology that powers it, it has a lot more in common with Chrome than Firefox. Think of it like Chromium is the engine but its feature set is based on a philosophy that puts emphasis on user privacy.

Firefox is a unique platform and ecosystem developed by Mozilla. Web browsers that are developed from the ground up are a rarity. Many alternative browsers such as Opera are powered by Chromium. Also, typically browsers are built by corporations, but Firefox is made by a foundation. Mozilla is focused on principals such as keeping the internet open and accessible to all. Firefox is part of its family of products it calls “privacy-first.”

Now, let’s dig deeper into each browser’s privacy features and how they perform in the real world to determine which one is right for you.

Tracker Blocking

Brave features tracker blocking out of the box with ‘Brave Shields.’

In the browser, you can click the Brave logo to the right of the address bar to quickly view stats about blocked trackers and ads. This is a handy way to see how many trackers are on websites you frequently visit. A small number that specifies the number of trackers blocked also appears on top of the logo which is nice since it saves you a second or two.

Firefox for desktop has what it calls ‘Enhanced Tracking Protection.’

By clicking on the shield icon to the left of the address bar in Firefox you get a little report about known trackers on the websites you visit. At first glance, the presentation isn’t as slick as Brave’s. However, by clicking through to its ‘Protections Dashboard’ you’re greeted with a breakdown of all the types of trackers it blocked throughout the week.

Verdict: Tie

Brave and Firefox block trackers and cookies comprehensively. In fact, one Redditor tested them with d3ward’s website and Adblock Tester and both were given a score of 100%.

When Brave and Firefox’s websites get into the specifics of what’s blocked, they emphasize different things. For example, Brave optimizes scripts that can affect performance, and it catches third parties that use cloaking to try to bypass ad blockers.

Firefox pays special attention to social media trackers in its reports. It also blocks cryptomining which is malware nefarious websites use to employ their visitors’ computers to mine crypto for them.

Private Window

Often private window features are only for local privacy. In other words, they exclude websites you visited from your history when it’s enabled. Additionally, there aren’t other traces left over from browsing such as search bar entries, cookies, and cached files.

Brave goes a step beyond with its Private Window. Uniquely, it comes with two different variations. First, is its normal Private Window that stops sites from being added to the list in the History menu. Second, is its Private Window which uses Tor to hide your identity with incredible thoroughness. It does come at the cost of loading speed. So, it’s a tool you’ll only want to use when online anonymity is a critical factor.

Firefox has a Private Window feature that’s pretty much identical to the one found in mainstream browsers such as Chrome’s incognito mode. It performs its function of enhancing local privacy admirably. But it does nothing to boost your anonymity online versus regular browsing.

Verdict: Brave Wins

Brave’s ability to browse with Tor might go unnoticed by many, but it actually makes private browsing truly anonymous as the name implies. Tor offers its own browser as well but this is the perfect way for people to get their feet wet.

Fingerprinting

Many websites and online services use digital fingerprinting to identity devices. It gathers data about your operating system, browser, your hardware setup, screen resolution, etc. Some of these items may seem insignificant but when they’re all added together it’s a reliable way to pinpoint you.

Sites such as Cover Your Tracks and Browser Leaks will test your browser to see how big your digital footprint really is.

Brave did the best in tests since it dynamically changes fingerprint data to make it difficult or impossible to track its users. Essentially, the fingerprint data is there, but it’s useless to its recipients.

Firefox has a persistent fingerprint. Rebooting your system or relaunching your browser won’t improve matters.

Verdict: Brave Wins

VPN Features

Changing your browser is often the first step on the road towards better online privacy. Getting a VPN is the second.

VPNs sit between the internet and your device so true anonymity can be achieved. They offer the highest level of encryption so your location and actions can’t be tracked by companies and third parties.

Brave offers a paid VPN service called Brave VPN. It’s powered by Guardian and it protects five devices.

Firefox also has a VPN product called Mozilla VPN. It’s developed directly by Mozilla and like Brave’s offering, it can be installed on five devices.

Verdict: Tie

You can use any VPN service with Brave or Firefox. You merely have to install the associated VPN app to create a protected connection in any applications you use. If you’re interested in taking advantage of this feature, be sure to view the top 3 VPNs recommended by LetMeBy here.

Conclusion

Firefox and Brave are both excellent browsers that live up to their claims of putting privacy first. They are nearly neck and neck when it comes to their implementation of most privacy features. However, Brave has an edge due to its fingerprinting capabilities and integration of Tor in its Private Window.

Overall, Brave’s user experience feels a bit more modern. Firefox has kept up but its roots as a browser that’s been around since the mid-2000s are apparent in its user interface at times. Some may notice that Brave’s performance is snappy as it utilizes RAM very efficiently.

On the other side of the coin, Firefox is well-established and widely supported. It plays nice with pretty much any website.

Online Privacy Has Become “Very Creepy” Says Mozilla

If you ever felt we’ve come dangerously close to George Orwell’s dystopian vision in 1984, you’re on to something. Big Brother isn’t watching but the products we use every day and the companies behind them certainly are.

They’re best known for their web browser, Firefox, but Mozilla is also an online privacy watchdog. Since 2017 they’ve been reviewing products and assessing what data is collected and who it’s being shared with.

Their annual consumer Creep-O-Meter takes all those findings, distills them, and gives you a big-picture view of the current state of digital privacy and where we’re headed.

According to the oversized, shocked emoji on their site, things aren’t looking good. The state of digital privacy is “very creepy.”

The Good News: Online Security Has Improved

The report isn’t all doom and gloom.

More companies are using encryption and giving their customers automatic updates. So, while companies are hungry for personal data, and they’re typically sharing it to make additional revenue, the data is generally sent securely. That means it’s much harder for third parties to intercept personal data illegitimately.

It’s important to remember that companies might not always make decisions that put their customers first but they’re not the threat. Rather, consumers should be most concerned about nefarious third parties that steal private data.

The Bad: Long Privacy Policies and Products that Don’t Work Offline

If you’ve skipped privacy policies, skimmed others, and occasionally read sections of them, you’re in the majority.

Insanely long privacy policies that no human possibly has time to read are the norm. If you’re ambitious enough to go through one, the legal jargon and lack of clarity may give you just as many questions as answers.

A machine learning analysis found that since 1996 the typical privacy policy has grown to over 4,000 words.

Another growing trend is products that need an internet connection to operate, with no “offline mode.”

Devices use so many online services today that it’s tricky to give people a decent user experience without the internet. And since there isn’t much incentive for companies to offer the ability to go offline, many companies have given up on the idea.

Going offline is the simplest, most effective way to protect your private data. When apps and gadgets neither offer a way to use them offline nor manage privacy settings, customers are left with a choice: accept data practices they might not be comfortable with or stop using them entirely.

New Cars Are the Creepiest Products

Perhaps the biggest shocker of all is that 100% of car makers failed to pass Mozilla’s privacy test.

If you’re looking for car brands that are slightly less aggressive about collecting and using your personal data, you won’t find much. All the big auto manufacturers are practically moving in lockstep.

Nissan won for the highest creep factor. The Japan-based company collects data about “sexual activity, health diagnosis data, and genetic information” according to Mozilla.

And when it comes to overall privacy with the most room for improvement, Tesla took the cake. Tesla was given an “X” in every category in their report about the state of privacy in car brands.

Most Gadgets Have Mics and Cameras

Perhaps it’s just too tempting to harvest data about customers when all the tools are built right into the products. Over 90% of gadgets, apps, and cars have a mic, a camera, or both.

The products with the highest “creepiness” may surprise you. Gaming consoles, smart video doorbells, smart speakers, and GPS watches were common near the top of Mozilla’s “Privacy Not Included” list.

Video call apps such as Apple’s Facetime were some of the worst when it comes to data privacy policies.

Quick Tips to Take Control of Your Privacy

Opt-out: When you install apps, you could be given the opportunity to limit or stop data collection and sharing. If privacy settings are available, poke around and see if you can make changes that will improve your online privacy.
Check permissions and deny access as needed: Android and iOS allow you to manage which apps have access to your location, contacts, camera, etc. as well as in what circumstances they’re permitted to access them. It’s a good practice to review these permissions every now and again.
Clear private data companies have about you: Tech companies such as Google and Meta allow you to delete your personal data they store on their servers. If you continue to use their services, they’ll resume collecting data in most cases but at least you’ll start fresh.
Use a VPN: Add a layer of anonymity and encryption between your device and the internet with a virtual private network. It allows you to easily hide your IP address which is one of the key ways you are identified online. Learn about the top 3 VPN services here.
Delete apps you’re not using: It may be surprising to some, but apps you don’t even use can still collect data about you. Old apps that haven’t received security updates may contain personal information that is low-hanging fruit for data thieves.
Read the privacy policy: No, not the privacy policy, right? It might be duller reading material than the phonebook, but if you use an app or product every day it’s important to know how it handles your data.

Conclusion

The smart technology we have in our homes has added efficiency to our lives and connected us to the world, but it has its costs.

More than ever companies are using their products to collect and share the personal data of their customers. The big data industry provides lucrative opportunities to manufacturers. Tough economic times have corporations looking for alternative revenue sources.

Before you set up an “always on” device in your home such as a smart speaker or smart video doorbell, consider if the upside outweighs the downside. Products in certain categories have privacy drawbacks across the board.