Tag Archives: online privacy

VPNs Have Exploded in Popularity in Canada, Here’s Why

A recent VPN usage survey commissioned by NordVPN found that over one-quarter of Canadians use VPNs.

As a country, Canada landed in the top five in terms of VPN awareness too. Nearly seven Canadians in ten have heard of VPNs. Other countries with above-average awareness include the U.S., United Kingdom, Hong Kong, Poland, Singapore, Taiwan, Spain, and Brazil.

Demographics of VPN Users

If you’re wondering what the typical VPN user looks like, I’ve got you covered. They’re more likely to be male and the largest age group is between 25 and 44 years old. This group leads the way in most other countries as well.

There are two big factors intersecting here: being old enough to have a budget for the extras in life and young enough to recognize the need for better online privacy. Millennials, Gen Xers, and Xennials are right in the sweet spot.

So, getting to the main topic, why are Canadians adopting VPNs faster than countries such as France, Italy, Japan, and South Korea?

What Canadians Say About Their VPN Usage

HelloSafe surveyed Canadians across the country about their VPN usage and there are some notable differences in their results compared to NordVPN’s findings.

First things first, here are the reasons Canadians said they use a VPN:

To secure a Wi-Fi connection – 68%
To enjoy content from other countries – 36.8%
To hide an IP address – 31.5%
To avoid censorship – 26.3%

Interestingly, they found that only one in ten Canadians use a VPN at least once a week. That’s a big difference from what the study for NordVPN found. However, how HelloSafe phrased the question pushed the figure down. How many people are aware enough of their VPN usage to give an accurate response?

Although general adoption is undoubtedly higher, HelloSafe’s study could indicate that Canadians are using VPNs with a purpose in mind. While there are plenty of reasons to have your VPN enabled all the time, it’s common for people to use their VPN only when they want to achieve a specific outcome.

Reasons Canadians Should Use a VPN

Now that we’ve looked at the responses Canadians gave about their VPN usage, let’s look at the benefits in detail.

1. Safeguard Your Data

Companies and Institutions want your data to make informed decisions. Data about customers and potential customers is a valuable resource to them.

When you use online services, data about your usage and behaviours become part of a massive data set. It often happens without the user’s knowledge and their ongoing consent. Rather, the details about data collection are buried somewhere in the companies’ terms of service or privacy policy.

Additionally, malicious users and cybercriminals are always looking for ways to gain personal information to aid in their agenda.

VPNs give you a powerful way to opt out of excessive data collection which is now the norm. It protects your identity online by hiding your IP address. This makes it difficult or impossible for others to pinpoint your device and your location.

2. Get Access to Geo-Restricted Content

It’s normal for Canadians to feel left out when their favourite TV shows and movies aren’t available on streaming apps. Harry Potter, Good Fellas, and Seven are just a few examples of classic movies that aren’t available on Netflix Canada.

Canadian subscribers typically get access to less content overall than Americans on streaming sites such as Netflix, Hulu, and Amazon Prime Video. It works the opposite way too as shows like The Office and Fargo are available for streaming in Canada but not in the U.S.

Websites and apps sometimes use geo-targeting to determine which content or content libraries to display to the user. It’s annoying when music in social media posts, videos on websites, news, etc. are blocked in specific countries.

VPNs replace your IP address with a different IP located in the country of your choice. This allows you to view content intended for people in any country in the world.

3. Make Public Wi-Fi Safe

Public Wi-Fi is notorious for its slow speeds and spotty stability, but it’s security that people should be most concerned about. A survey by All About Cookies found that one in four experienced a security issue from accessing the internet through unsecured networks.

It’s best to assume the Wi-Fi you use in restaurants, hotels, or at the airport isn’t secure. That means your private data, including login credentials associated with sites you visit, is being transmitted with no encryption and could be intercepted.

Any time you use a VPN, the data being transferred from the network to your device and back is protected with the highest level of encryption.

4. Protect Your Identity When Playing Online Games

Online gaming is huge, and while it’s incredibly fun to explore digital worlds, being connected with so many other players has its risks.

Gamers have to watch out for malware, account takeover, phishing attacks through messaging, data breaches, and many other threats.

Gaming platforms like Steam and PSN collect plenty of data about their customers. While you can drill down into the privacy settings and make changes, there are certain types of data collection you might not be able to opt out of.

VPNs make it impractical or impossible for malicious gamers, gaming platforms, and third parties to see the IP address of your PC or pinpoint your location.

Looking for the Best VPNs?

It’s getting more common to see VPNs packaged with other software and services such as comprehensive online security suites. However, there’s power in choosing the best VPN for you rather than settling for solutions that try to do everything.

If you’ve never used a VPN before or are looking for a new one, have a look at LetMeBy’s top 3 VPNs.

Conclusion

There’s been a big boost in awareness and usage of VPNs. At this point, most people have heard of VPNs and they have a rough idea of what they do. Canadians are pushing forward and taking control of their destiny online.

Still, we’re in the early days in terms of leveraging privacy enhancement tools like VPNs. Canadians are using VPNs to achieve their goals but if the data from HelloSafe is accurate, most haven’t jumped in with both feet yet.

VPNs Protect You but Aren’t a Substitute for Antivirus

VPNs get a lot of praise for their ability to boost one’s privacy online. Many wrongfully assume that because VPNs hide their IP address and offer a high level of encryption, they’re protected without antivirus software.

In actuality, VPNs and antivirus software serve completely different purposes.

Although using a VPN makes it nearly impossible to determine your identity through certain means, it won’t stop other methods to get hold of your private data such as phishing.

It’s estimated that one-fourth of PCs have no virus protection. That’s a camp you don’t want to be in. Unprotected machines are 5.5 times as likely to get infected.

Cybercriminals have gotten craftier and bolder than ever. On top of that, bad actors are taking more action than ever. Cyberattacks increased 125% in 2021 compared to the previous year. And there are no signs of it slowing down.

The bad guys have adapted and so will internet users. Those who use both antivirus and VPN are being proactive and are best prepared for threats now and in the future.

How Antivirus Software Protects You Online

One of the key components of antivirus software is its database. Online threats are always evolving so antivirus software downloads the latest threat database automatically before scanning your computer.

Security software either detects threats in real-time as soon as they appear or during a scheduled or manual scan of your hard drive. If malicious code is detected it’s either quarantined or deleted.

Malware is a generic term that includes many types of harmful software such as viruses, trojans, worms, and spyware. The next category everyone needs to be aware of is phishing. This is when bad actors pretend to be legitimate companies and services to extract personal data such as login details and credit card numbers.

Security software such as Norton 360 and Kaspersky Internet Security have a comprehensive approach so you’re defended from information security threats, network attacks, phishing attacks, and spam.

How VPNs Protect You Online

Data is incredibly valuable to businesses and institutions. There’s a whole industry dedicated to it, often referred to as big data. In 2022, the big data analytics market size was estimated to be worth USD 272 billion.

Private data is also valuable to shady third parties and cybercriminals which is the most immediate threat to the average internet user.

Thus, with each passing year, it’s more and more important to be mindful of how you protect your privacy online. There are plenty of improvements you can make by drilling down into the privacy settings of the online services you use. However, companies will never give you full control of your privacy. By using a VPN, you easily and effectively level up your privacy across all the apps and platforms of your choice.

VPN is short for Virtual Private Network. Essentially, you can think of a VPN as a tunnel that encrypts all data that moves between your internet connection and your device.

It replaces your true IP address with an IP associated with the location you select. This makes it nearly impossible for people and organizations to determine who you are and where you’re located by viewing your IP address.

To learn about the top 3 VPN services recommended on LetMeBy, visit this page.

Using Both Antivirus Software and a VPN is the Best Defence

Antivirus software and VPN apps complement each other perfectly. One if your best defense against malware and the other is your best defense against companies, third parties, and organizations compiling data about you based on your actions online.

VPNs have security benefits as well as it encrypts data during transit. This protects you from attackers that aim to intercept data going to your device or network. Once the data has reached your device, it’s up to antivirus software to deal with threats.

Antivirus software is essential. This is why Windows Defender is pre-installed on any current Windows machine. VPNs have seen an incredible boost in adoption in the past several years, but not every internet user needs a VPN. Everyone can benefit from using a VPN, but you need to value your online privacy to want it.

Wide-ranging security software is becoming more common. These solutions include both antivirus and VPN software.

Is Windows Defender Enough?

You might be old, but are you old enough to remember downloading McAfee on your new PC after installing Windows XP?

Windows has come a long way since then in terms of security features. Before the release of Vista, Windows users had to get third-party antivirus to protect their computers. Today, Windows Defender is preinstalled and Windows automatically downloads and applies the latest security updates.

Windows machines don’t really need third-party antivirus software since Windows Defender is perfectly capable.

The main reason to get third-party antivirus software is you find its features compelling. For example, gamers appreciate “gaming mode” which is found in software such as Kaspersky Internet Security. By enabling it, functions such as system scans and notifications won’t interrupt your gaming experience while the antivirus works in the background.

Full security suites provide the most added value. These software packages protect you from spam, unsafe websites, shady applications, webcam breaches, and more.

Conclusion

It’s easy for Windows users. Simply add a VPN to complement the antivirus software already preinstalled: Windows Defender. This gives you protection where it matters most. Still, when something is easy, we sometimes lose sight of what’s working for us in the background. Antivirus software is essential and VPNs are in no way a replacement for it.

Online privacy and protecting yourself from malware are related and more than ever there’s overlap between the two. However, for the best solution is to use both a VPN and antivirus.

Why New Cars are a Privacy Nightmare

What do you think about when you picture a young couple in a convertible with big smiles, sunglasses, and the wind blowing through their hair?

Many associate cars with freedom. Cars represent the freedom to go wherever you want, and experience all life has to offer.

The world has changed dramatically since that idea was established. Today’s cars are more like computers on wheels.

Savvy folks are aware of the privacy pitfalls of smartphones, social media, and online games. Far fewer think about the fact that their new car collects data about them, sells that data, and offers limited to no way to opt out of it.

Now for the cringey part: Some car manufacturers are even interested in the sex life of their customers.

How can it be this bad? Here’s a theory:

The Haze of Innovation

People are enthralled with their smart cars.

Companies like Tesla are innovating in a big way in the space, and the uptick in advancement in the industry is a relatively new phenomenon. Thus, certain realities like the lack of online privacy in new cars haven’t quite hit the average customer’s radar.

Smartphones and social media have been around long enough for the blind enthusiasm to dim. Tech companies recognize that giving people greater control of their online privacy is responsible and ultimately good for business.

Car manufacturers can get away with not-so-hot online privacy policies because it’s still the early days. However, history has taught us that eventually, consumers will demand better privacy, and in time, car manufacturers will be forced to rethink their approach.

Rapid Advancement in Auto Tech

Your first car was likely a way to get from point A to point B. My, how times have changed.

From the rise of electric vehicles to the promise of fully autonomous cars, advancement in the auto industry is incredible right now.

Electric car sales are reaching new heights. In the second quarter of 2023, nearly 300,000 EVs (fully electric vehicles) were sold in the U.S. alone.

The computers in Telsa’s vehicles are so powerful that they can run video games. And we’re not talking mobile games with low requirements. Telsa’s CEO Elon Musk demonstrated the capabilities of its Model S Plaid by playing Cyberpunk 2077 [Amazon]. He stated their computer hardware offered “PS5-level performance.”

Unfortunately, growing pains come along with the innovation.

Computer hardware and software this advanced are new things in cars. It’s going to take time to perfect the fine points. To your typical customer, online privacy doesn’t have that wow factor that software features do. And it’s the wow factor that sells cars. Thus, privacy is not a top priority for auto manufacturers yet.

Mozilla’s Study Roasts the Auto Industry for Its Approach to Privacy

A recent study on the state of privacy of car brands pulled no punches. Mozilla went as far as to say new cars are a “privacy nightmare on wheels.”

Every brand, from Ford and Volkswagen to Toyota, failed their privacy test.

Researchers found that sensors, microphones, cameras, connected devices, and phones are being deployed to gather some pretty questionable data about customers.

They put it like this: “(It) can collect deeply personal data such as sexual activity, immigration status, race, facial expressions, weight, health and genetic information, and where you drive.”

Wondering how that information can possibly relate to driving, navigating, and the services you use on the road?

Well, it doesn’t. And that leads us to the next topic: What they actually do with the data.

76% of Car Companies Sell Your Data

Corporations are always looking for new revenue centers that offset the challenges they face. And gathering data about consumers is big business.

Data is a $300 billion-a-year industry. And it employs 3 million people in the U.S.

While some of the data is used for the auto manufacturer’s own research, marketing, or business purposes, Mozilla found that 84% of them sell it or share it. It then gets into the hands of service providers, data brokers, and other businesses.

By digging deep into their terms of service, they also found that 56% can share your information with the government or law enforcement.

Car Brands Are Largely the Same with It Comes to Privacy

Mozilla created a chart that compares car brands for privacy. Companies with a failing grade were given an ‘X’ for the following categories: data use, data control, track record, security, and AI.

Brands largely weren’t that different in their approach to privacy across the board.

The major brands you’ve heard of mostly received four dings out of five. Subaru, BMW, Fiat, Jeep, Chrysler, and Dodge faired a bit better with three dings. And Tesla was the only one to get an ‘X’ in every single category.

California Probes Internet-Connected Cars

The Wild West in data practices for new cars is not going to last.

California recently revealed that privacy regulators would probe the data practices of newer cars that are connected to the internet.

The California Privacy Protection Agency was established in 2020 by a ballot initiative that beefed up the California Consumer Privacy Act of 2018.

It’s a start, and this may set a precedent for other states to follow.

Conclusion

The current CEO of Ford Motor Company revealed the following: “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing.”

The vast majority of people are law-abiding citizens. Do auto manufacturers really need to have this level of power to probe their customers at will?

Considering the less-than-stellar grades by Mozilla’s report, the auto industry has a thing or two to learn about using technology responsibly. Just because you can do it, doesn’t mean you should.

Once customers become more aware of data privacy in connected cars, manufacturers will be able to out-compete each other by employing better practices. Let’s hope that’s the next step in this technological revolution, rather than the big players moving in lockstep.

Improve Your Privacy on Social Media: Top Mistakes to Avoid

Who isn’t on social media these days? 60% of the global population and 93% of all internet users use social media apps. You may have never imagined your grandma would get decorating ideas before you do on Pinterest, but it’s happened.

It’s given us unparalleled opportunities to stay connected but it’s also made maintaining our online privacy a bit complicated.

We grew up with cautionary tales of how famous people like Michael Jackson, Elvis, and Marilyn Monroe were driven to the edge by the loss of their privacy. Of course, we never thought normal people would face the same challenges on a smaller scale.

Most people who are doing something enterprising or of public interest need to market themselves, whether they’re entrepreneurs, politicians, musicians, or authors. If you want to succeed, it’s part of the game. But that doesn’t mean you can’t keep your private life private.

Here are key privacy mistakes that can be easy to make on social media. Do your best to avoid them and sleep soundly knowing you’ve done your part.

You reveal personally identifiable information

Many mistakenly believe that because they don’t have a high profile on social media, have low income, or have bad credit, identity theft isn’t something to be concerned about. It is!

Today’s bad guys are organized, savvy, and they’ve got incredible tech at their disposal. You might not think it’s a big deal to reveal your email address, your username, or another small piece of information that’s associated with your identity. Remember that criminals can potentially build databases to piece together information over time.

Generally, avoid posting documents issued to you by governments, institutions, or businesses online. Leaking small pieces of personal data such as account numbers, or even your mailing address can come back to haunt you one day and it’s commonly done. In fact, according to a study by Experian, Americans have posted an average of 3.4 pieces of sensitive information online.

You overshare about personal events

Oversharing can mean many things. It can mean getting into an emotionally-charged state and posting about one’s personal drama. It can mean talking poorly about your ex or your former employer and getting into detail about past experiences.

It’s a tougher issue than it might seem because we bond with others by sharing things about ourselves, including our vulnerabilities.

If you post regularly on social media you have to reflect and be honest with yourself. Determine which parts of your life you’re comfortable with being public knowledge and which parts you prefer to keep private. Once the cat’s out of the bag there’s no going back.

Some people are proficient at discovering dirt about people and then spreading gossip. That’s not something you have control of, but don’t make it easy for them by creating a record that can be repurposed as ammunition.

Remember that many are generally unsympathetic to the problems of others. Tell the few you most trust your personal news to get it off your chest and leave it at that.

You reveal your exact location

Geotagging is incredible from a technological perspective. People who are interested in the happenings in an area can tap on the location and see related posts. Thus, it adds to the discoverability of your content.

If overused, geotagging gives people a way to track your activities. More and more it’s being used with precision so that people know which neighbourhood you’re in, right down to the restaurant you’re dining at.

Use geotagging judiciously. You can flex some by letting your followers know you’re visiting New York City without naming the bagel shop.

You post photos of your children publicly

The average parent posts nearly 1,500 pictures of their child online before age five according to a study by Nominet.

Parents are proud of their kids. They’re a huge part of their world, and that’s wonderful. However, sometimes we have to remind ourselves that Instagram isn’t a family photo album.

Ever heard the term “sharenting?” It’s when parents publicize personal information about their child online. People wouldn’t imagine sharing detailed private information about their friends online, but “sharenting” is incredibly common. And it’s usually done without permission by the child.

Many parents don’t think about it, but a photo or video that is funny or cute might not be seen the same in the future. At best, it will be slightly embarrassing to your child. At worst, it could negatively impact their reputation later in life.

When we post content publicly, we create a record that can be accessed by people with bad intentions and by automated technologies. It opens your child up to risks such as facial recognition tracking, online security threats, and worse.

You accept friend requests from strangers

Bots and people who are pretending to be someone else (aka catfish) are incredibly common on social media.

Platforms like Facebook give you the opportunity to approve or deny friend requests. Not much good can come of adding someone you don’t recognize. Adding them could expose you and your friends to online security threats, scams, surveillance, and misleading information.

You share information about people without their permission

Social media tends to polarize people these days. One camp believes in the power of personal branding. Their careers depend on putting themselves out there online. The other camp is known to launch into rants about how social media is destroying the fabric of society.

There are a million and one reasons someone wouldn’t want you to post a group shot with them in it on social media. It’s best to never make assumptions. Let people know if you plan to post something about them online so they can opt out.

Posting photos or information about people could have ramifications for them you didn’t consider, whether it’s at their job or in their marriage. It might not strike you as fair or reasonable but you don’t want to be blamed for sparking a conflict.

You don’t use audience selection features

Want to share a story about your career journey but don’t want your ex-employer to see it? Some social media content falls into a gray area in terms of privacy decisions. Luckily, there’s a middle ground in-between public and private posts.

Apps like Facebook and Instagram allow you to create lists of people and deliver content to that audience only. Sometimes you can exclude people or a list of people from seeing a post or story as well.

For example, Instagram allows you to make a “Close Friends” list. And on Facebook, you can add people to your list of “Acquaintances.”

You don’t remove bots and fake accounts that follow you

On Platforms like Facebook and LinkedIn housecleaning your list of connections is easy because both sides have to agree to connect out of the gate.

It’s trickier to manage your followers on apps like Instagram and TikTok when you have a public account. It’s an ongoing process.

Every now and again, check your follower list and remove suspicious accounts. With practice, you’ll see patterns and it’ll be easy to spot certain types of fake accounts and scammers. In many cases, it won’t be clear what their objective is. But if there are clues that it isn’t a real person, it’s best to remove them rather than ignore them.

You don’t manage your tagged photos

Social media apps don’t have many restrictions when it comes to who can tag you in photos. In fact, on apps like Instagram spammers will tag you just so you’ll look at their post. And no, the image never has anything to do with you.

When potential employers or potential dates start digging through your profile, tagged photos are the first things they look at.

There are bound to be photos you’re tagged in that don’t send the right message. Take the time to check it every now and again, and remove your tag from the not-so-flattering shots, or the photos that reveal personal information you’re not comfortable with sharing with everyone.

You take questionable online quizzes

Facebook quizzes were huge back in the early days of the platform. People installed apps just to find out which character they are in Friends.

Quizzes seem like a fun and harmless way to share your personality traits with your friends. The problem is that the people who complete them usually don’t know who’s gathering their data and for what purpose.

If you think about it, quizzes are the perfect way for shady developers to extract data from people such as their name, birthdate, and other personal information. It doesn’t seem like much of a threat until you consider it can be pieced together and used for nefarious purposes.

You don’t use privacy settings and features

Every major platform has privacy features, and they usually go way beyond the ability to make your account private.

From hiding Likes on your post to limiting commenting to people you follow, social media apps allow you to use a lot of nuance when it comes to privacy. Experiment so that you’re confident in deploying privacy features when they’re most needed.

One of the key areas to investigate is the permissions the app has to access the data on your phone. Check its level of access to your photos, videos, location data, your mic, etc.

Location, camera, and microphone permissions can be set to “All the time,” “Allow only while using the app,” “Ask every time,” or “Don’t allow” on Android. There are no right or wrong answers here except that it makes sense to have stricter privacy settings on features you rarely use or don’t use.

Blocking access can break functionality in the app. So, test it before deciding how to approach your permission settings.

Conclusion

Let’s be clear, social media has plenty of benefits. Your online privacy is important but so is connecting with other amazing humans.

The key is to remind yourself of these privacy pitfalls before you hit the post button. Sometimes it’s easy to get caught up in the moment and reveal too much.

I hope you leave this article with some takeaways that will make your online journey a bit smoother. Stay safe!

6 Reasons to Skip Signing Up on a New Social Media App

In the earlier days of social media, it was simple. People created an account on Facebook first to connect with their old college buddies. Then, perhaps they got LinkedIn or Twitter. And in many cases, that was it!

Today it seems like there’s a new social media app popping up every month. And when they do keep showing up in your feed oh boy do most of them get overhyped.

If it’s a casual platform it’s where all the cool kids are at. If it can benefit your career, thought leaders want you to believe if you’re not investing in it, you’re falling behind.

The social media craze isn’t going away anytime soon. Knowing when to pass on a new app can put you ahead of the pack.

1. The Time Sink

Just as the number of social media apps has increased, the hours we spend on them have too.

From 2012 to today the time people spent on social media has been steadily trending upwards. The stats get downright alarming when we look at young age groups. In fact, a study by Real Research found that over 38% of teens use social media for over 8 hours a day.

Do you wish you watched more TV as a kid? Of course not, right? It makes you wonder how we’ll view our social media use today in the future. Eventually, social media and heavy smartphone usage will be dethroned by the next big thing. And at that point, we’re bound to gain more clarity about how much value social media brought to our lives in comparison with the time we spent on it.

Social media is a powerful tool with plenty of benefits. But no activity is so important that it should consume our lives.

2. Privacy Concerns

When people think about online privacy, they often think about how their personal data is gathered, how their data is used, and privacy policies.

It encompasses so much more than that.

On many new social media platforms, anyone can follow you and not all of them have the best intentions. There’s so much personal information that can potentially be leaked by the content you post itself.

Employers use social media to screen candidates. Posting photos of children is something that needs to be carefully considered for their safety. One slip-up can give away your location, or reveal parts of your life not everyone should be trusted to know. The list of privacy concerns is quite endless.

New social media apps haven’t been around long enough to put robust privacy options in place. If it allows you to make your account private that greatly impacts the number of people you can reach. Ultimately, it’s a blunt instrument.

Mature platforms allow you to manage privacy on a more granular level. For example, Facebook allows you to create lists and exclude groups of coworkers or acquaintances from seeing certain content. Advanced privacy features like this aren’t available on new apps and likely will never be available.

Some new social media sites track your web traffic, mine data from your profile and private messages, or share your data with third parties. Review the app’s privacy policy and trust your gut when it comes to whether you trust the company with your data or not.

3. Flash in the Pan or Here to Stay?

Getting in early is a big part of success. Influencers, celebrities, and authors that have built massive followings on apps like Instagram, TikTok, and X (formerly Twitter) have proven it time and time again.

As time passes it tends to get harder to make your mark on a platform as it gets more saturated with creators. The best time to dive in is when many users are still spectators. More people that consume but don’t make content means more attention for those who do create.

So, why would you ever wait on the sidelines?

The truth is we easily forget all the social media apps that had a brief moment in the sun and then lost the interest of most of its users and failed to get new ones.

Maybe you remember when it was common to hear about Clubhouse, BeReal, and Mastodon. Going further back, you might recall when Google+ shut down, or when Myspace lost its appeal and transformed into a glitter and spam-filled abandoned amusement park.

Social media apps that remain popular for several years or decades are actually the exception, not the rule.

4. Is This Mic On?

When it comes to your potential audience, it pays to look beyond the hype and study the numbers.

Established platforms like Instagram have been adding active users for many years. Thus, even new apps that had an incredibly successful launch have nowhere near the audience as older social media sites do.

Of the people that have created an account, most are not fully invested in the new platform. Like you, they’re testing the waters and determining if it’s worth it to stick around. If the app gained a user base quickly it can lose it just as fast.

Let’s study a bit of social media history, shall we?

Meta launched Threads in July 2023 to compete with Twitter. It got up to 100 million users in less than a week which looked incredibly promising. However, by the end of July over 50% of its users had already left.

With so many established alternatives, it’s challenging for new apps to retain their user base.

5. Barebones, Isn’t It?

No social media app is launched with a full set of advanced features. The options you considered to be basic on mature platforms simply aren’t present on new apps.

It takes years for apps to hit their stride when it comes to their features and identity. Just think about how much Instagram has changed over the years. It started as a basic photo-sharing app. Over time, Instagram added Stories, improved video capabilities, and Reels to stay competitive with other apps.

Giving up features doesn’t seem like a big deal until you experience it. It usually feels like going backward. You may find that you’re not willing to accept a lesser user experience just to jump on the latest bandwagon.

6. Technical Woes

If there’s one constant with technology, it’s that not everything works as it should all the time.

New social media sites haven’t been rigorously tested by users. So, there are bound to be issues the developers missed. Its early users become the app’s beta testers and arguably its guinea pigs.

Spammers can scammers are always looking for new opportunities. And there are fewer tools at a new app’s disposal to curtail undesirable behaviour. Dealing with bad actors inevitably leads to situations in which legitimate users face frustrating hurdles.

Apps are incredibly complex and challenging to manage. Thus, solving tech issues is like a game of whack-a-mole. And the newer the app, the more moles tend to pop up.

Conclusion

Feel like you’re missing out because you’re not using one of the latest social media apps? Don’t sweat it because you’re dodging the headaches as well.

Sometimes watching and waiting is the wise move. The perfect time to invest in a new app typically isn’t when it first becomes available. It’s good to get in early, but best to skip the days when the app hasn’t made its long-term potential clear.